If you're like most online entrepreneurs, web hosting really does not appeal to you unless there are issues that hinder your website, e-mail, web analytics, etc. However, it can be a mistake to remember all the rides on the stability and performance of this most important Internet Marketing service.
Unlike its simple and somewhat geeky / techie origins as a web host and host of Mom and Pop reign, the current web host is a sophisticated business with some of which achieved major fame in the past decade.
Thus, industry maturity has been accompanied by a number of issues and increased supervision unlike other times in the era of digital communications.
Many of us are web hosting customers who host our own website, and it increasingly feels as though we are not getting satisfaction from the companies we trust to handle our online presence. Needless to say, this can have a negative or even disastrous impact on our ability to emerge as entrepreneurs, and consequently our business reputation (corporate brand).
Proactive online entrepreneurs always know what web hosting services they pay for, no matter how technical the referrals are. For those who are just starting and veteran internet marketers, here are some key issues that should be centered when dealing with web hosts.
1. Understanding Web Hosting Services Offered
Currently, third-party automation tools such as cPanel and others over the edge, and have been instrumental in expanding the web hosting market in the World Wide Web (WWW) era.
Accelerated standardization across industries means that trusted services should be able to guide you through basic operations and point you in the right direction if you need to upgrade or use more advanced options or require specialized services, such as the optimal WordPress hosting account.
2. Web Hosting Infrastructure
Most hosting companies offer Linux servers (Apache) or Windows-based servers to accommodate your files. Most customers share space on this server, although there are other options such as virtual private servers (VPNs), dedicated servers, and IPs for medium and large businesses.
3. Customer Service Web Hosting
As technology across the board becomes more and more standard, web hosting companies must increasingly compete based on the quality of customer service. You as a business owner must utilize this knowledge to demand the service and attention you deserve. Prices are increasingly being replaced by customer service as the deciding factor to stay with a web hosting company.
Hosting companies that offer 24/7 customer support (like Bluehost and GoDaddy) will be the winners. Smart databases, forums, and ticketing systems are good additional services, but there is no substitute for human touch.
At the same time, tired of overselling, for example, the promise of unlimited bandwidth and other good-sounding stuff but is not really suited to your needs.
4. Start Small and Grow
The safest way to test water is probably to choose a one-year basic plan without bells and whistles. Linux-based servers should be pretty good unless you have Windows-specific requests (eg SQL Server, .NET framework). Choose packages that meet your security, e-mail marketing, and e-commerce requirements.
Estimate your growth in the short and medium term, and look for a plan that offers a type of tiered growth without having to immediately improve it.
Final Thoughts in Web Hosting
Web hosting is paradoxically simple and complex. A number of well-known ones and less reputable companies can fulfill your Internet Marketing needs as you start your business. The real test for you is to develop a solid and mutually beneficial relationship that accompanies your growth - not to get in the way.
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