Trust is essential to success in any business relationship. Building trust between your online business and your customers can be achieved in different ways. But no matter what method you use, it's important to let consumers know that their privacy and security are important to your business.
With recent reports of security breaches affecting large companies like LinkedIn, Tumblr, and others, do not be surprised that users are becoming more protective of their data. This means they may not trust sharing their data with an online business like in the past.
As an online business owner, what steps should you take to build trust and make your visitors or customers more open to sharing data with your business? Here are some proven steps you can take to improve your online customer confidence.
1. Use HTTPS on your Website
In the era of serial data leakage and security breaches, using secure data transfer protocols to ensure your user information remains secure is very important. If your site still runs on "HTTP" markup instead of "HTTPS", fewer people want to share their data on your site. This is very important for e-commerce websites.
Consumers are increasingly aware of the importance of only transacting on secure servers. To build trust in your online business switch to the secure "HTTPS" protocol.
This protocol signals your customers that your site is on a secure server and gives them the confidence that their data is protected. The use of advanced security means they will trust your business more.
2. Display the Trust Logo and Security Seal on Your Website
As important as consumers that their data is stored on a secure server, they also want to make sure that they are dealing with a business that is completely trustworthy.
Does your business earn a trust badge or do you have a Better Business Bureau business logo (BBB)? Showing this badge on your website can make a lot of difference in winning your customers.
- How Important is the Trust Seal for Your Site?
According to a study, consumers realize the importance of Trust Seals on websites and have concerns when a website does not have them. To know the results of their research in the amount of:
� 78 percent of online shoppers say that seals indicate that their information is secure.
� Only one in five buyers who do not know the importance of a sign of trust.
- What Seal Believers Should You Use?
According to a 2013 survey by Baymard Institute Norton Secured, SSL seal was selected as the most trusted badge among consumers. This generated 35.6 percent of the votes from 2,510 respondents. Seal McAfee is second place with 23 percent of the vote, while TRUSTe and BBB Accredited is in third place with 13.2 percent.
The importance of this survey is to show that consumers are cautious about the security of their information on the website. If your business requires customers to send sensitive data such as credit card information or their social security details through your website, then use the Trust Seal is a must.
3. Align Your Online Business with Trusted Brands
Another way to win the trust of your online customers is to align your business with established and well-reputed companies in your field. It's very easy for any business that has a previous or existing relationship with a company that is already familiar with your customers.
Identifying established brands can help you build trust with your first-time visitors. Humans form the first impression very quickly, and it only takes a tenth of a second to form a first impression of a person. The same goes for business.
Another study shows that when users have a positive first impression of your site, they will stay longer on your site. And this could lead to possible sales. To help first-time visitors establish a positive first impression of your business, make use of the cognitive bias that makes us believe in popular and popular brand logos.
- How to Obtain a Well-tested Brand Logo on Your Site
If you do not yet have the right position to have an established brand as your client, a great alternative is to get the features in the top media.
If your website has been featured in a publication such as Forbes, you can display their logo on your site using the tag "as seen on". When visitors see this logo on your website, the impression they make is that your business is genuine. Learn more about how to harness the power of influencer marketing in your online business
4. Use Images in Your Posts More Frequently
Does your business maintain a blog? Use your blog to help your readers warm you up by including images in your blog posts. Many digital marketers simply think of having a blog as part of a company's online marketing strategy but not in depth consider how small factors can affect their strategy.
Some reports show that content with images performs better online. This is the level of trust and user base. According to Bob Lisborn of Luminate, "we are in the age of visual culture, in the age of cameras in everyone's pockets." This means online users want to see images next to your blog.
In a consumer survey by the SEO company SEO Brighton SEO, 60 percent of consumers are more likely to contact or consider business when images are displayed in their local search results. Another article by Hubspot states that users are more likely to trust websites that use real images of their team members via websites with stock photos.
Karen Reed, a managing editor of health and wellness website Positive Health Wellness, said: "Viewing real people's images can help induce oxytocin, a hormone that makes people easy to like and trustworthy, no wonder they call it" hormone trust ".
5. Post User or Customer Review on your Website
Posting customer reviews on your site is also a strong sign of trust. When users see reviews other customers leave on your website, it helps them feel the experience of doing business with you. According to iPerceptions 2011 report, 63 percent of customers are more likely to make purchases from sites that have user reviews.
While you may be tempted to simply leave positive reviews on your website and hide your flattering business reviews, users will trust your business even if your review is a true reflection of what your customers are thinking about your business.
- How To Build Trust With User Reviews
Post a review directly on your site. This means you need to install plug-ins or widgets that let buyers share their experience about the product on your website. Do not let them post their reviews on Yelp or other services that you can not control.
Encourage your customers to leave a review on your site. Do you have a popup that promotes your newsletter? You can add URLs to popups that encourage your customers to leave comments on your site immediately.
Highlight the best customer experience across your entire site. Do you have customers who have a great experience using your service? You can use their stories to win more customers and quickly gain the trust of skeptical prospects.
When it comes to doing business online, trust is a very important factor for success. By using this tip, you will be able to trust the user to do business with you.
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