Content marketing is a big new thing in online marketing. Just look at the stats:
� 88% of Business-to-Business (B2B) companies use content marketing.
� 76% of B2B companies plan to use more content this year than last year.
� 60% of B2B marketers say their main challenge is to produce compelling content.
� 76% of Business-to-Consumer (B2C) companies use content marketing.
� On average, companies spend 32% to 46% of their marketing budget for content strategies.
� 61% of B2C companies say that e-mail is their most effective marketing strategy.
These numbers indicate a great demand for content writers. But that does not mean the work of web content writers will only fall on your lap. You should look for it.
Fortunately, if you know where to look, they are not hard to find. Try a combination of these 10 places to find a paid web content writer's job and can easily lead to repeat business ... or even better, follower deals.
1. Board of Work
When companies have a need for content writers, they often advertise on online job boards. When you search for a job board, you will find loose and full-time opportunities. You will also find companies looking for local candidates as well as those who are willing to work with writers remotely. Indeed.com is a good aggregator for jobs and LinkedIn job boards are another good place to start.
When responding to job postings, follow the instructions. But also do something to make yourself stand out - write your responses in a nice tone and share anecdotes that show why you qualify. These projects are competitive. The extra effort can really pay off.
2. Existing Network
It's easy to ignore your friends, family, ex and coworkers and acquaintances, but they can be a great source of prospects.
Let them know what you're looking for the work of content writers-and ask if they know someone who might need your services. If they do, ask if they are willing to make an introduction. Once that happens, the ball is in his palace, so be prepared to give a good impression.
3. Your E-mail subscription
How many e-mails do you subscribe to? If you're like most people, the answer is ... a lot. Everyone from that subscription has a company behind who understands the value of content marketing. And that means they will understand the value of your service. They are good potential clients, certainly worth calling.
4. B2B Company
The B2B (Business-to-Business) industry is huge and requires a large amount of content (which, in turn, creates a lot of content writers' work). Businesses use e-letters, articles, blog posts, infographics, slideshows, case studies, white papers, videos, and more to generate leads and then grow them. They also tend to have bigger budgets than B2C companies ... and they dedicate more than that budget to produce content.
5. Social Media
You will not always find job vacancies on social media (though possible), but by following the companies you care about, you can begin to see how they use content marketing. And then you can approach them with your idea to improve the results.
6. Guest Blogging
Finding a web content writer's job is key to building your client base. But it also helps if some of your clients come looking for it. By writing about content marketing for influential blogs in your niche, you can attract the attention of prospective clients. That certainly is not a bad thing.
7. Your Own Blog
Just like a guest blog, having your own blog dedicated to how companies can use content marketing for greater success is another way to attract the attention of your potential clients.
8. Network Events
Whether you're in a small town or a big city, there's almost a business network going on around you. They deserve to be present. Meet prospects face-to-face, get to know them and challenge them-this is a quick way to turn prospects into clients.
Even if you do not have events close to home, consider attending a trade show or two in your niche every year ... even if you have to travel. The contacts you create can be enough to fill your calendar throughout the year.
9. Organization
If you belong to organizations like the Red Cross or the American Scouts, chances are they can be good potential clients. Check their website and note what you receive from them via email. If they use content as part of their marketing and fundraising campaigns, it's likely they want to have content writers who like their whereabouts ... someone like you. So let them know what you're doing, and see where it goes.
10. LinkedIn
There are many ways to track the work of web content writers on LinkedIn. You can customize your profile by writing content so that interested prospects can find you. You can join groups in your niche and share insights about content writing-this will lead to contacts that can lead to work. You can update your status regularly with helpful information about writing content to attract more prospects. You can publish to LinkedIn to further build your skills. And you can search for jobs directly through LinkedIn job boards. Oh ... and if there's a company you're very interested in working with, you'll never know, you probably already have a LinkedIn connection there, which makes making your feet easier at the door.
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